Last Updated: October 2025
Introduction
This Privacy Notice explains how The Beverage Academy Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal information in connection with the provision of our services (“Services”). This includes when you visit our website at https://thebeverageacademy.co.uk, submit an Instant Quote or Booking Request form, communicate with us by email, telephone, or social media, or participate in any events, classes, or promotional activities organised by us.
We are committed to safeguarding your privacy and ensuring that your personal information is handled transparently, lawfully, and securely. By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please refrain from using our website or providing personal data. For any questions or concerns regarding this notice, you may contact us at [email protected].
Identity and Contact Details of the Controller
The data controller is The Beverage Academy Ltd, registered and operating within the United Kingdom.
For all matters relating to this Privacy Policy or the processing of personal data, you may contact us at:
Email: [email protected]
Telephone: +44 7752 218179
Postal Address: 482 Lady Margaret Rd, Southall, Middlesex, United Kingdom, UB1 2NW
Categories of Personal Data Collected
We collect and process personal data as necessary for the performance of our services, the administration of our business, and compliance with legal obligations. Such data may include, without limitation, your full name, email address, telephone number, postal address, city, event date and time, and any information voluntarily provided through our enquiry or booking forms.
We may also collect technical and analytical information automatically when you access the Website, including but not limited to your Internet Protocol (IP) address, browser type, device information, referring URLs, and browsing activity. Such information is gathered through cookies and similar technologies, as further detailed in our Cookies Policy.
Lawful Basis and Purpose of Processing
The processing of your personal data is carried out on one or more of the following lawful bases:
- where it is necessary for the performance of a contract or to take steps at your request prior to entering into a contract;
- where it is necessary for compliance with a legal obligation to which we are subject;
- where it is necessary for the purposes of our legitimate business interests, provided such interests are not overridden by your fundamental rights and freedoms; or
- where you have provided explicit consent for specific processing activities.
Your personal data may be used for the following purposes:
to respond to your enquiries and quotation requests;
to process and confirm bookings;
to provide bartender and related event services;
to communicate updates, confirmations, and administrative notices; and
to analyse and improve the performance and functionality of our Website and marketing initiatives through the use of analytical tools such as Google Analytics.
Disclosure of Personal Data to Third Parties
We do not sell or rent personal data to third parties. However, we may disclose your data to third-party service providers who act on our behalf to facilitate the operation of our business and the provision of our services.
Such third parties include, without limitation, Google Analytics for website traffic analysis, Google Ads and Meta Ads for marketing purposes, email service providers such as Gmail or Outlook for communication management, and Stripe Payments UK Ltd (“Stripe”) as our payment processor for secure online transactions.
Stripe acts as an independent data controller in certain instances and processes personal data in accordance with its own privacy policy, available at https://stripe.com/gb/privacy. When you make a payment through Stripe, your payment information, including card details, is handled directly by Stripe and is not stored on our systems.
All third-party providers with whom we share personal data are required by contract to maintain the confidentiality and security of such data and to process it only in accordance with our instructions and applicable law.
Data Retention
Personal data shall not be retained for longer than is necessary for the purposes for which it was collected. Enquiry and quotation information shall generally be retained for a period not exceeding twelve (12) months. Booking and service-related records may be retained for up to six (6) years to satisfy contractual, accounting, and legal obligations.
Upon expiry of the applicable retention period, personal data shall be securely deleted or anonymised.
International Data Transfers
Where data is transferred outside the United Kingdom or the European Economic Area, such transfer shall only occur where adequate safeguards are in place in accordance with Chapter V of the UK GDPR. These may include reliance upon adequacy regulations, Standard Contractual Clauses, or other appropriate mechanisms approved by the Information Commissioner’s Office (ICO).
Data Security
We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Such measures include the use of secure servers, encrypted communication channels (SSL), restricted access controls, and data minimisation practices.
Your Rights
As a data subject, you have the right to request access to the personal data we hold about you, to request rectification or erasure, to restrict or object to processing, to request data portability, and to withdraw consent at any time where processing is based on consent.
Requests to exercise these rights must be submitted in writing to [email protected]. We may request verification of your identity before acting upon such a request.
If you are dissatisfied with our handling of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Children’s Privacy
Our website and Services are intended for individuals aged 18 and over. We do not knowingly collect, store, or process personal data from minors. If we become aware that we have inadvertently obtained information from a person under 18, we will delete it promptly.
Updates to This Policy
We reserve the right to amend this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. Any updates will take effect upon publication on this Website and will be indicated by the “Last Updated” date above.
Disclaimer
This Privacy Policy applies solely to The Beverage Academy Ltd and its official website. It does not apply to any external websites or services accessible through hyperlinks on our Website.